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Becks’ appeal is all about bucks

Jun 22 2008 Sunday Sun

WAS it a bit of airbrushing? Or even a pair of strategically-placed socks?

It may even have been the obvious.

Whatever it was, David Beckham’s latest advert for underpants has got women panting and blokes feeling a little jealous.

He has a three-year deal worth about £10m to publicise Armani.

But, whether his attributes are as big as the pictures suggest, let’s stop pretending Beckham is a footballer with a nice sideline in celebrity endorsements.

He is a celebrity first and foremost whose achievements on the pitch are overshadowed by his commercial activities.

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Ian Robson

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