Three North East mums front breastfeeding campaign

Feb 7 2010 by Coreena Ford, Sunday Sun

“Breastfeeding is the most natural start you can give your baby so I don’t see why people should be made to feel uncomfortable about doing it.

“I do think there’s a balance to strike and there are ways to breastfeed subtly, as we’ve demonstrated in our photos.

“Health benefits aside, I don’t think a lot of young mums appreciate the amount of time and money that breastfeeding can save over bottle feeding. All in all, breastfeeding simply makes sense!”

Anita Eldridge-Smith, breastfeeding consultant for NHS North Yorkshire and York, said: “Figures show that Scarborough has the lowest rate of breastfeeding in North Yorkshire so it’s really important that we encourage as many young women as possible to consider trying it. “Even if the mother is unable to breastfeed all of the time, some breastfeeding is better than none.”

“We will use the posters and postcards to raise awareness among young women and hopefully make them see that breastfeeding is not something to be scared or embarrassed about.

“Breastfeeding is the healthiest start you can give your baby, as breast milk is nutritionally balanced with the perfect amount of proteins, carbohydrates, fats, vitamins and iron to help the baby grow. Breast milk is simply the best milk.”

The campaign will be officially launched in Scarborough at Friarage Children’s Centre on Thursday. For more information about the Be A Star campaign visit www.beastar.org.uk